Principal Product Designer, Brand and Experience (Contract, Hands-On)

Senior, hands-on product design leader role focused on brand and experience. The work is to determine how a more distinctive, locally relevant, brand-informed experience can improve user comprehension, activation, trust, and return behavior. The posting emphasizes that the contractor will personally design and build the work rather than only direct others. Success means delivering a stronger product experience and clearer user behavior outcomes. The role is a contract engagement with two classification options.